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Understanding Market Dynamics with Data-Driven Analysis
Internal data coupled with intelligent #businessplanning and analysis tools, help #Finance and #FP&A teams create performance models.
Smart Union
Feb 5, 20242 min read
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Driving Marketing ROI Through Integrated Business Planning
Getting the most out of marketing budgets is critical for business success.
Smart Union
Dec 12, 20232 min read
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#MarketingSpendPlanning with #IBP
Effective #marketingspend isn't just about budgets - it's about strategic planning and optimization. This is where #IBP is a game-changer.
Smart Union
Nov 20, 20232 min read
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Trade Promotion Planning: Accelerate and Elevate with IBP
Managers across all industries face mounting pressure to boost their market presence and maximise profitability. One of the most...
Smart Union
Jul 30, 20233 min read
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